Online home decor brand Nestasia raises $4 million from Stellaris, HNIs

Nestasia, an online home decor and lifestyle brand, has raised $4 million in a Series A round led by Stellaris Venture Partners.

A group of more than 60 high net worth individuals, including entrepreneurs and industry professionals such as MamaEarth's Varun Alagh, Delhivery's Sahil Barua and Deutsche India's Dilip Khandelwal, also participated in the round.

"We plan to deploy the money in technology, improving product lines and in house manufacturing capabilities, among other things," Co-Founder Anurag Agrawal. "This is a Rs 100,000-crore segment and we want to reach over 10 million households by 2025," he said.

Nestasia was founded in 2019 by Aditi Murarka Agrawal and Anurag with the aim to provide a range of products with choices across modern as well as traditional designs. The company manufactures and brings products from across India and South-East Asia which are mostly made up of clay, metal, wood and marble.

Nestasia has over 6,000 products across six categories on its website, including kitchen and dining, decor, garden and bath and storage. It claims to have completed 100,000 orders and has a customer base of over 50,000 across seven countries.